Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

A newsletter is a powerful communication tool that helps keep your employees informed, engaged, and in the loop! According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What is a newsletter? Share the details on benefits and perks and how to access them.

Newsletter 64

Newsletter Team How To Creativity 64

CEO Blog

DECEMBER 27, 2010

Sometime the Time Management Guy in me questions if it is a good use of time. Wiki Brands reinforces that the web has given great power to the consumer. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. I love branding.

Brand 189

Brand Blog CEO Ries 189

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. They are all killer personal brand examples.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

MAY 6, 2011

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. Business development. Running the business.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Harvard Business Review

FEBRUARY 14, 2014

Some large companies have taken to acquiring start-ups or developing “research labs” jointly with academic institutions or organizations. Similarly, at General Mills, recruiters looking for senior marketing analytics managers found that using more precise and discerning language cut search times in half.

Direct Marketing 10

Direct Marketing Talent Management Marketing Human Resources 10

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 8

Technology Marketing Company CRM 8