Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

A newsletter is a powerful communication tool that helps keep your employees informed, engaged, and in the loop! According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What is a newsletter? Share the details on benefits and perks and how to access them.

Newsletter 64

Newsletter Team How To Creativity 64

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. They are all killer personal brand examples.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

MAY 6, 2011

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. Business development. Running the business.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Harvard Business Review

JULY 24, 2015

This is especially dangerous because publishers have become so reliant on the power of their stars’ brand names – as evinced by the massive pop of “Robert Galbraith’s” crime novel The Cuckoo’s Calling once he was unmasked as JK Rowling. Become a full partner with authors. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8