Development Direct Marketing Human Resources Power 
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
HR Digest
JANUARY 18, 2023
A newsletter is a powerful communication tool that helps keep your employees informed, engaged, and in the loop! According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What is a newsletter? Share the details on benefits and perks and how to access them.
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Strategy Driven
MAY 6, 2011
The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience… seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. Business development. Running the business.
Harvard Business Review
FEBRUARY 14, 2014
Some large companies have taken to acquiring start-ups or developing “research labs” jointly with academic institutions or organizations. Whatever the strategy, however, acquiring the right array of marketing analytics talent is critical to turning big data into a powerful capability for companies.
Harvard Business Review
JUNE 8, 2018
This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing. Enter Fayez Mohamood and his team at Bluecore, a retail marketing automation platform. A Women’s Performance Campaign Far Outperforms Expectations.
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