Development Diversity Efficiency Mass Marketing 
Harvard Business Review
SEPTEMBER 26, 2014
Finally, we found that these super geos made it easier for companies to develop growth strategies. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. This can meaningfully change the ROI equation for how a company goes to market.
Harvard Business Review
SEPTEMBER 14, 2011
Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Western firms are masters of structured approaches to innovation that deliver scale and efficiency.
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