Development Early Adopters Leadership Mass Marketing 
Leading Blog
DECEMBER 12, 2022
Marketing: How much to spend on marketing. Premature scaling of marketing and product development efforts is a widespread cause of startup failure. Early adopters and mainstream customers have different needs, and both need to be tested. Profit Formula: This is your plan for making money. False Positives.
Harvard Business Review
DECEMBER 2, 2010
So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. As a result, stores in the developing world tend to be stocked with the classic, the tried and true, because people buy refills of previous purchases, not the new. Mass market acceptance is rare.
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