Remove Development Remove Energy Remove Human Resources Remove P&L
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The Rebirth of the CMO

Harvard Business Review

That means churning through data to find insights that others haven’t seen and then developing the organizational capability to act on them faster and better to drive above-market growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 9
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Making Matrix Organizations Actually Work

Harvard Business Review

For example, the French global energy player ENGIE recently tilted its primary dimension from product (such as power, services, and infrastructure) toward region in order to better serve its clients in the territories in which it operates. When a company reorganizes, it’s often because the strategy has also changed.

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Building a Software Start-Up Inside GE

Harvard Business Review

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform. She told me how difficult it was.