Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
Mulally also drove Ford's engineers to define Ford’s “DNA,” as Derrick Kuzak, Ford’s global product chief, called it—the “genome that was designed to and engineered to convey quality, innovation, and style.” All of these efforts worked to transform Ford -- the company was restored to profitability and the brand, to preeminence.
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