Development Finance Focus Group Franchising 
Harvard Business Review
OCTOBER 11, 2012
Following in the formulaic footsteps of its big-budget predecessors, like the Pirates of the Caribbean franchise , Disney surmised that the action-packed, special-effects-bedazzled Carter would kill at the box office. The resulting spike in both supply and demand for movies has created fierce competition for financing.
Harvard Business Review
OCTOBER 11, 2012
Following in the formulaic footsteps of its big-budget predecessors, like the Pirates of the Caribbean franchise , Disney surmised that the action-packed, special-effects-bedazzled Carter would kill at the box office. The resulting spike in both supply and demand for movies has created fierce competition for financing.
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