Harvard Business Review

OCTOBER 11, 2012

Following in the formulaic footsteps of its big-budget predecessors, like the Pirates of the Caribbean franchise , Disney surmised that the action-packed, special-effects-bedazzled Carter would kill at the box office. Sales teams could be equipped with likely sales for a given film to sell appropriately.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Following in the formulaic footsteps of its big-budget predecessors, like the Pirates of the Caribbean franchise , Disney surmised that the action-packed, special-effects-bedazzled Carter would kill at the box office. Sales teams could be equipped with likely sales for a given film to sell appropriately.

Film 16

Film Franchising Budgeting Audience 16

Strategy Driven

JUNE 6, 2014

I recently stopped for lunch at a franchise restaurant. Business development. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Business marries the community that it settles with. Nobody was at the register.

Franchising 70

Franchising Marketing Strategy Strategic Planning 70

Harvard Business Review

NOVEMBER 5, 2018

One traditional approach to a decision like this might be to roll out the sandwich in a couple of strategically chosen stores, run some focus groups, and study historical sales of other products. regions, cities, or franchises) in which to launch the product. 2) Choose a random subset of markets (e.g.,

Productivity 8

Productivity Products Metrics Franchising 8

Harvard Business Review

MAY 5, 2014

If you believe this is a problem confined to the developing world, consider this: The rate of maternal mortality in the United States has doubled in the past 20+ years. To help understand a woman’s preferences and challenges, Merck for Mothers has begun to incorporate focus groups and community advisory committees in our work.

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Strategy Driven

JUNE 7, 2013

Business development. The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. ’ I commissioned focus groups. Running the business.

Franchising 61

Franchising Budgeting Pryor Consultative 61