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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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Big Data In Your Shampoo?

Mills Scofield

This guest post by Amir Golan , VP of Business Development at Signals , shows how important it is to look for the small signals and patterns in big data that are easily lost. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.

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Six Ways A Small Business Can Use Outsourcing

Strategy Driven

Some of the outsource administration you could consider are: Surveying, polling, and focus group tests. If you don’t keep an eye on your finances, then you could be making an expensive mistake. It can also be handy to have a contact for any questions you may have about the business finances, based on your circumstances.

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7 Barriers to Growth Every Leader Needs to Eliminate Today

Ron Edmondson

This may need to be the subject of another post, but one example of how I have tried to address this lid is with what I call “focus groups”. Whenever we are stalled in an area of ministry, I like to invite different voices to brainstorm and develop new ideas. I wrote a post on innovative ways to develop people , as an example.

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The Most (and Least) Empathetic Companies

Harvard Business Review

Alibaba Group. Barratt Developments. Vodafone Group. Procter & Gamble. Consumer Goods. Technology. Johnson & Johnson. Biotech & Pharma. Walt Disney. Prudential Financial. Automotive. Cisco Systems. Communication. British American Tobacco. Technology. Biotech & Pharma. HSBC Holdings. Wells Fargo. Consumer Goods.

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How Women of Color Get to Senior Management

Harvard Business Review

Developing a diverse leadership pipeline can benefit companies in all sectors. To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management.

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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

The resulting spike in both supply and demand for movies has created fierce competition for financing. Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film.

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