I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. We chose a turnaround strategy built on a radical idea framed by a former Greenpeace activist.
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