Development Human Resources Marketing Porter 
Harvard Business Review
DECEMBER 2, 2013
This is what is going on now in community development. Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. Meanwhile, a second trend is the growing eagerness of the private sector to play a genuine and substantial role in community development.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
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