Remove Development Remove Innovation Remove Loyalty Remove Mass Marketing
article thumbnail

Instead of Optimizing Processes, Reimagine Them as Platforms

Harvard Business Review

Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. A little dab of inventory data would enhance both customer expectations and process efficiencies.

Process 10