Buy-In – The Imperative Strategy
Strategy Driven
NOVEMBER 7, 2011
In providing research and developing training programs for various large corporations about managing change, we find that the biggest stumbling block for employees from top-down is lack of buy-in. To mitigate the lack of buy-in, Johns Kotter created an 8-step change process model the first step of which is to Increase the Urgency for Change.
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