How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Through partnerships with microfinance institutions (MFIs), not only are our Burners able to easily travel to MFI branches or villages to demonstrate the stove with real-time burn demos, but also we can set up interested customers with finance programs on the spot, to make purchasing these stoves immediately achievable (all the more so because the majority of our customers recoup the cost of the HomeStove in six to eight months, via fuel and electricity savings).
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