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When the Invincible Become "Vincible"

Harvard Business Review

Another psychological dynamic contributing to sudden vincibility is that successful business leaders usually have a strong interest in protecting their current products, customers, and investments — and therefore may unconsciously overlook or avoid trends or technologies that might threaten that base. That's why the late C.K.

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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. The bar for usability is very high in developed markets because of an abundance of choice and competition. The same is increasingly true in developed economies. too : from 4.8% of households. In the U.S.,