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Stop Selling And Start Leading

Eric Jacobson

The Five Practices created developed by Kouzes and Posner are all about these behaviors : Model the Way Inspire a Shared Vision Challenge the Process Enable Others to Act E ncourage the Heart The book teaches you how each practice is linked to today’s modern buyer preferences. You’ll learn how to: Inspire, strengthen and motivate buyers.

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Products and Services that Address Deep Rooted Social Problems

Strategy Driven

Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. d.light’s deeply holistic analysis of the problems faced by people in poverty led to developing inexpensive, durable solar-powered LED lanterns (sold on time payments) to replace kerosene, open fires—or darkness. Two examples: Let There Be Light.

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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. The bar for usability is very high in developed markets because of an abundance of choice and competition. The same is increasingly true in developed economies. too : from 4.8% of households. In the U.S.,

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When the Invincible Become "Vincible"

Harvard Business Review

Prahalad used to recommend that a company's strategy should be developed by its thirty-year-old rookies instead of its veterans: The new guard will be more vested in the future than the past. And when that happens, we hesitate to venture into new territory, to learn new skills, to develop new relationships.

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The Fine Line Between When Low Prices Work and When They Don’t

Harvard Business Review

The skills and traits to pull that off — such as cost-consciousness, relentless efficiency, and customer-driven design — must be anchored in the company and its culture from the very beginning. At the same time, Honda was developing a much simpler and extremely inexpensive model called the Wave.

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