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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? Customer Need As a Catalyst For Purpose.