article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company? Customer Need As a Catalyst For Purpose.

article thumbnail

Overcome Your Biases and Build a Great Team

Harvard Business Review

This requires total transparency in the way individuals are assessed, developed, and promoted. They have to be prepared to accept honest feedback on their development needs. Companies must assure an even playing field for every employee to realize their potential and contribute towards the success of the organization.

Team 12