Direct Marketing Information Technology Innovation Supply Chain 
Harvard Business Review
MARCH 11, 2014
That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. “Why bother?”.
Harvard Business Review
APRIL 19, 2017
Rather than being undercut by new, lower-cost competitors in rapidly developing economies, such as China and India, companies have globalized their supply chains or offshored their production. They have transformed employment conditions to be more inclusive and better suit the preferences of women and Millennials.
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