Direct Marketing Organization Technology Venture Funding 
Harvard Business Review
APRIL 29, 2011
For instance, Dell and HP are both strong competitors on notebook computers, but they offer Intel processors , rather than building their own, to keep component costs down and broaden their application market through compatibility. Upsell related products after the initial sale. Cross endorsement.
Harvard Business Review
AUGUST 21, 2014
And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. Publishing start-ups are hot.
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