How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You
Harvard Business Review
JANUARY 29, 2018
Our research showed that it is possible for business executives to assess how susceptible their industry is to disruption and why, and to do the same at a more granular level for their company. In the durability state, we found efficient, mature industries — think alcoholic beverages or tires and rubber.
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