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Say “No” to Innovation-in-General

Harvard Business Review

But simply claiming that they are innovative projects neglects the point that they really are entirely different in nature. Without differentiating between things like sustaining and disruptive innovations, the conversation never directs managers to the nitty-gritty details where new products and services live or die.

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How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business Review

In the volatility state, industries experience high levels of disruption and are susceptible to even more disruption in the short term. Previously strong barriers to entry have perished; fixed assets such as car fleets, hotels, bank branches, and landline infrastructure have become weaknesses.