Disruptive Innovation Fixed Assets Leadership Marketing 
Harvard Business Review
JANUARY 23, 2014
But simply claiming that they are innovative projects neglects the point that they really are entirely different in nature. Without differentiating between things like sustaining and disruptive innovations, the conversation never directs managers to the nitty-gritty details where new products and services live or die.
Harvard Business Review
JANUARY 29, 2018
To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack.
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