The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
With the exception of niche, specialty, and technology markets, I see little evidence of this. That’s when it is prudent to increase media spending; at this stage, today’s customers will be ready to listen. And, the SWOT analysis is not the way to do it. Gretzky, Gates, Zuckerberg: Can they see the Unseen?
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