An Insider’s Account of the Yahoo-Alibaba Deal
Harvard Business Review
AUGUST 6, 2014
In November 2003, after due diligence, we announced our agreement to purchase 3721 for $120 million. The previous year the company had generated more than $4 billion in gross merchandise sales through its platform, yielding about $50 million in revenue. search engine company Inktomi in 2002. This felt like the change we needed.
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