Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe. When the IoT trend started surfacing, we, like many other copmanies, pored over the analysts’ projections. ” When in Doubt, Go Modular.
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