OTT Video Is Creating Cord-Extenders, Not Cord-Cutters
Harvard Business Review
JULY 17, 2015
Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Consumption of OTT original programming skews heavily male and matches the profile of the typical early adopter of technology.
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