Building a Minimum Viable Product? You're Probably Doing it Wrong
Harvard Business Review
SEPTEMBER 11, 2013
But a failure of this test wouldn''t necessarily mean that Dropbox wouldn''t work — it could mean that the quality threshold was higher than expected, or that Digg users weren''t ideal early adopters, or that some other news event had distracted users from watching or sharing the video. Test market risk first.
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