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Building a Minimum Viable Product? You're Probably Doing it Wrong

Harvard Business Review

But a failure of this test wouldn''t necessarily mean that Dropbox wouldn''t work — it could mean that the quality threshold was higher than expected, or that Digg users weren''t ideal early adopters, or that some other news event had distracted users from watching or sharing the video. Test market risk first.

article thumbnail

Building a Minimum Viable Product? You’re Probably Doing it Wrong

Harvard Business Review

But a failure of this test wouldn’t necessarily mean that Dropbox wouldn’t work — it could mean that the quality threshold was higher than expected, or that Digg users weren’t ideal early adopters, or that some other news event had distracted users from watching or sharing the video. Test market risk first.