This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Early Adopters Remove Mass Marketing Remove Positioning Related Topics
Technology Marketing Innovation Development Operations Leadership Management Venture Capitalist Entrepreneur Business Model More Related Topics >
article thumbnail

Why Startups Fail: Six Issues to Avoid

Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. False Positives. Early adopters and mainstream customers have different needs, and both need to be tested. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand.

Early Adopters 204
Early Adopters Entrepreneur Mass Marketing Marketing 204
article thumbnail

The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

The broad, mass market approach of a Western marketer is foolish because there is no mass market in places where villages are the market. He could fit all his worldly positions into a rollaboard, and yet he owns a solar lantern, the first man in his village to buy one. Mass market acceptance is rare.

Marketing 14
Marketing Mass Marketing Early Adopters Venture Capitalist 14
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024