Remove Business Model Remove Early Adopters Remove Mass Marketing Remove Positioning
article thumbnail

Why Startups Fail: Six Issues to Avoid

Leading Blog

More than two-thirds of them never deliver a positive return to investors. Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. False Positives. Early adopters and mainstream customers have different needs, and both need to be tested.