Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. Customer Value Proposition: This is the most important.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. The early adoption of any innovation comes with inevitable risks that can complicate its diffusion. New research from INSEAD aims to provide just such insights.

Innovation 124

Innovation IPO Mass Marketing Early Adopters 124

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 24

Marketing Mass Marketing Early Adopters Automotive 24

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets. Triple the U.S.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15