Spotting Where Innovations Are In The Diffusion Lifecycle
The Horizons Tracker
AUGUST 2, 2021
In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. The early adoption of any innovation comes with inevitable risks that can complicate its diffusion. New research from INSEAD aims to provide just such insights.
124 
Let's personalize your content