Early Adopters Media Technology Venture Funding 
Harvard Business Review
AUGUST 22, 2014
Beyond the media splash it caused, though, the event was viewed as a breakthrough on many fronts. In January 2014 IBM announced they were spending $1 billion to launch the Watson Group , including a $100 million venture fund to support start-ups and businesses that are building Watson-powered apps using the “ Watson Developers Cloud.”
Harvard Business Review
JULY 27, 2017
This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).
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