Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. Our products work with apps or without apps. That’s a heck of a lot of objects. Analysts at Ericsson, for example, have shaved 20 billion off their early estimates.
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