How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
We wanted to create an immersive experience wherein we could introduce potential customers to our vision of energy everywhere, a place where highly trained and enthusiastic staff could entertain, educate, and entice visitors to the unique benefits of the HomeStove. Launch day was a wild success. Photograph courtesy of BioLite.
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