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6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

NOVEMBER 22, 2011

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. De-Average. They allow for variation.

Slywotzky 283
Slywotzky Efficiency Marketing Productivity 283
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Paul Smith: An interview by Bob Morris

First Friday Book Synopsis

DECEMBER 12, 2012

Paul Smith is a keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM August, 2012). Whether it’s the CEO’s speech to the board of directors, or the hallway conversation with your boss, his conclusion is this: the difference is storytelling.

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Storytelling Slywotzky Wilde Efficiency 70
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