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6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Launch is a mind game.

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The Art of Profitability

Kevin Eikenberry

by Adrian Slywotzky Most business novels or business fables help someone work on an interpersonal or leadership skill, and the best books in this genre do this very well. This book, while clearly in this genre, has a different goal – to help a business owner or leader think about how they make a profit, and […].

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Creating Demand: The Secrets of Truly Magnetic Offers

First Friday Book Synopsis

Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It. With engaging stories, Slywotzky pulls back the [.].

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Hire Nice People – Oh, AND Teachable; Oh, AND…

First Friday Book Synopsis

Hire Nice People – Oh, AND Teachable; Oh, AND… I really liked the quote that I included in a recent blog post from the book Demand by Adrian Slywotzky. It is about the restaurant Pret a Manger: “We hire happy people, and teach them to make sandwiches.” I was telling this to a friend of [.].

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A Happy Place to Work? – Compare American Airlines to Pret a Manger

First Friday Book Synopsis

Pret a Manger summarizes its personnel policies (from Demand, Adrian Slywotzky) ————— So American Airlines has filed for bankruptcy (Chapter 11 – the kind that lets them keep flying). “We hire happy people and teach them to make sandwiches.” Is anyone surprised?

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Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

Written by Adrian Slywotzky with Karl Weber. On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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Demand: Another book review by Bob Morris

First Friday Book Synopsis

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc.