Michael Porter and Adrian Slywotzky on how the right strategies and tactics can create demand
First Friday Book Synopsis
DECEMBER 9, 2011
In her recently published book, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Joan Magretta has much of value to say. In Chapter 4: Creating Value: The Core (Part Two), for example, she discusses Enterprise-Rent-a-Car, Zipcar, Southwest Airlines, Aravind Eye Hospital, Walmart, Progressive, and Edward Jones. Each has an especially effective strategy based [.].