Michael Porter and Adrian Slywotzky on how the right strategies and tactics can create demand

First Friday Book Synopsis

In her recently published book, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Joan Magretta has much of value to say. In Chapter 4: Creating Value: The Core (Part Two), for example, she discusses Enterprise-Rent-a-Car, Zipcar, Southwest Airlines, Aravind Eye Hospital, Walmart, Progressive, and Edward Jones. Each has an especially effective strategy based [.].

Hire Nice People – Oh, AND Teachable; Oh, AND…

First Friday Book Synopsis

Hire Nice People – Oh, AND Teachable; Oh, AND… I really liked the quote that I included in a recent blog post from the book Demand by Adrian Slywotzky. Randy's blog entries Adrian Slywotzky Demand Four Seasons hiring morale Nice Pret a Manger teachableIt is about the restaurant Pret a Manger: “We hire happy people, and teach them to make sandwiches.” I was telling this to a friend of [.].

Demand: Another book review by Bob Morris

First Friday Book Synopsis

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc. Slywotzky and then retain the people who will create the greatest value for our customers?” “How Demand: Creating What People Love Before They Know They Want It Adrian J.

Creating Demand: The Secrets of Truly Magnetic Offers

First Friday Book Synopsis

Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It. With engaging stories, Slywotzky pulls back the [.]. How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy?

“Empathy” 1st, “Fix” 2nd – A Customer Service Basic!

First Friday Book Synopsis

Randy's blog entries Adrian Slywotzky bad customer service competence customer experience customer service Demand empathy Joseph A. I provide a seminar on customer service, and have a keynote presentation called The Customer Never Forgets. I have studied customer service, read a lot about customer service, and written quite a bit on customer service. But more than anything else, I am a customer. Constantly. Practically every day. Increasingly, my customer experiences are on-line. [.].

There Just May Not Be a Magic Bullet – It’s Practically always “Both-And”

First Friday Book Synopsis

Randy's blog entries Adrian Slywotzky both-and David Shipler Demand either-or In Search of Stones: A Pilgrimage of Faith Reason and Discovery M. It is a great principle in psychiatry that “all-symptoms are overdetermined. This means that they have more than one cause. I want to scream this from the rooftops: “All symptoms are overdetermined.” Except that I want to expand it way beyond psychiatry. I want to expand it to almost everything. I want to translate it, [.].

The Profit Zone: A book review by Bob Morris

First Friday Book Synopsis

Slywotzky and David J. Slywotzky Bob Andelman constantly shifting customer priorities Crown Business David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky. With all due respect to current business bestsellers, none offers more and better [.].

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Adrian J. Slywotsky, Part Two: An interview by Bob Morris

First Friday Book Synopsis

Slywotzky is a consultant and author of several books on economic theory and management. Slywotzky Bob Andelman (1998) David J. Adrian J. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

Written by Adrian Slywotzky with Karl Weber. Bob's blog entries Adrian Slywotzky BusinessWeek By what process can it be determined what people want even if they don’t know it? On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

The Art of Profitability

Kevin Eikenberry

by Adrian Slywotzky Most business novels or business fables help someone work on an interpersonal or leadership skill, and the best books in this genre do this very well.

Karl Weber: An interview by Bob Morris

First Friday Book Synopsis

Bob's blog entries "Gettysburg Address Adrian Slywotzky AMACOM American Management Association Andrew W. Karl Weber is a writer and editor specializing in topics from business and personal finance to politics and current affairs. Weber’s recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008) and its sequel, Building Social Business (2010); the New [.].

Paul Smith: An interview by Bob Morris

First Friday Book Synopsis

Uncategorized "There is surely nothing quite so useless as doing with great efficiency what should not be done at all" Adrian Slywotzky Albert Einstein AMACOM Procter & Gamble Andersen Consulting “Be yourself. Paul Smith is a keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM August, 2012).

Roadmap to Revenue: A book review by Bob Morris

First Friday Book Synopsis

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].

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A Happy Place to Work? – Compare American Airlines to Pret a Manger

First Friday Book Synopsis

Pret a Manger summarizes its personnel policies (from Demand, Adrian Slywotzky) ————— So American Airlines has filed for bankruptcy (Chapter 11 – the kind that lets them keep flying). “We hire happy people and teach them to make sandwiches.” Is anyone surprised? The clues were always staring us in the face – at least, in [.]. Randy's blog entries American Airlines happiness morale Pret a Manger

6 Concepts for Creating What People Love Before They Know They Want It

Leading Blog

Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Demand is created in the gaps between what we really want and the goods and services we settle for.

Value Migration: A book review by Bob Morris

First Friday Book Synopsis

Slywotzky Harvard Business Press (1995) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky. Value Migration: How to Think Several Moves Ahead of the Competition Adrian J. With all due respect to current business bestsellers, none offers more and better insights of immediate and substantial value. Mastering an [.].

The Upside: A book review by Bob Morris

First Friday Book Synopsis

Slywotsky with Karl Weber Crown Business (2007) Dimensions of “a new strategic imperative&# I have read all of Adrian Slywotzky’s previously published books and reviewed most of them. The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J. In my opinion, he is one of the most important business thinkers of [.].

Google Chrome: Focus moving to capturing "Real Estate" | Rajesh Setty

Rajesh Setty

For a brilliant explanation of the concept, please refer to Adrian Slywotzky’s work. HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. Its even 100% free! Rajesh Setty Entrepreneur. Author.