Creating Demand: The Secrets of Truly Magnetic Offers
First Friday Book Synopsis
FEBRUARY 1, 2012
How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It. With engaging stories, Slywotzky pulls back the [.].