Energy Human Resources Leadership P&L 
Harvard Business Review
AUGUST 5, 2014
To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth.
Harvard Business Review
JANUARY 29, 2015
How can these companies overcome the inevitable leadership, organizational, and cultural challenges involved? ” Jennifer Waldo , Head of Global Human Resources, GE Software Center, was at the epicenter of GE’s recruiting challenge. General Electric turns out to be an excellent case in point.
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