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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Human Resources. Leadership. In the CEO Afterlife.

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More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

Our strategy emphasizes versatility and empowerment in allocating human resources. Conscientious folks are “high achievers that feel a strong need to take responsibility for doing things immediately” (p. Sounds like exactly the type of folks we often promote into positions of leadership. Simmons, Ph.D.

CEO 118
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Be an Advocate for Yourself :: Women on Business

Women on Business

Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Make sure your position has P&L responsibility. The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe.

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Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

It is hands-down the most popular leadership book of all time. He demonstrates that the ability to build trust is THE key leadership competency of the new global economy. The Five Dysfunctions of a Team: A Leadership Fable (2002). It is a must-have for every HR and L&D pros’ library and toolkit. By Stephen R.

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Even “bad” cultures get some things right

Surviving Leadership

I also truly appreciated some of the business practices that leadership followed that I have missed in other organizations, including ones highlighted in McCord’s book. It comes down to the people who execute those initiatives and the daily interactions that happen among leadership, employees, and customers.

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Why Great Brands Lose Their Way

In the CEO Afterlife

I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well.

Brand 260
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Bring Back the General Manager

Harvard Business Review

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. If successful, they then were given responsibility for increasingly larger businesses.