Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

MARCH 1, 2016

For example, the French global energy player ENGIE recently tilted its primary dimension from product (such as power, services, and infrastructure) toward region in order to better serve its clients in the territories in which it operates. When a company reorganizes, it’s often because the strategy has also changed.

Organization 8

Organization P&L Report Finance 8

Harvard Business Review

JANUARY 29, 2015

In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. Operations Competitive strategy Technology' We grew faster than we thought we would.

Software 8

Software Six Sigma Insourcing P&L 8