Good Brands Gone Bad | In the CEO Afterlife
In the CEO Afterlife
MARCH 21, 2011
Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. Monsanto produces genetically-engineered seed; for several years the company has come under persistent criticism from farmers, government and environmentalists for its business practices. Leadership.
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