Engineering Finance Operations Parcell 
N2Growth Blog
APRIL 9, 2010
Also worth noting is that there is certainly a difference between value engineering and arbitrary cost containment. You bring up Apple, a shining example (no pun intended) of design being part and parcel of brand. With Apple design and user experience as so inextricably linked they are one and the same.
Harvard Business Review
OCTOBER 20, 2014
Here, for example, are the company’s net income and cash flow over the past decade: The difference between the top and bottom lines here is mostly about investments in buildings, machines, and other things, which are written down over time in the income statement but ignored in calculating operating cash flow.
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