Six Components of a Great Corporate Culture
Harvard Business Review
MAY 6, 2013
Heskett , culture "can account for 20-30% of the differential in corporate performance when compared with ''culturally unremarkable'' competitors." Now a professor at Harvard , one of Ganz''s core areas of research and teaching is the power of narrative. According to James L. Values: A company''s values are the core of its culture.
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