Harvard Business Review on Increasing Customer Loyalty: A book review by Bob Morris
First Friday Book Synopsis
DECEMBER 29, 2011
Heskett Joseph Michelli Leonard A. Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review. Having read all of them when they were published individually, I can personally attest [.].