What Great Companies Know About Culture
Harvard Business Review
DECEMBER 14, 2011
Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors. Instead programs that offer the most stability, as reported by 75 percent of respondents, are those that communicate brand mission and provide career development opportunities. Even in this unprecedented business environment , great leaders know they should invest in their people.