Building a Software Start-Up Inside GE
Harvard Business Review
JANUARY 29, 2015
As Marco Annunziata , Chief Economist at GE, told me, “We’re no longer selling customers just a jet engine, a locomotive, or a wind turbine; we’re bringing data and actionable solutions along with the hardware to reduce costs and improve performance.” The first step was to hire someone to run it.
8 
Let's personalize your content