Engineering Long-term Marketing Strategic Fit 
Strategy Driven
OCTOBER 21, 2016
It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.
Harvard Business Review
JUNE 19, 2015
The result: Market success for the product and the company was purchased by Google for $3.2 Another client introduced a connected product that required the user to go through a long set up process, including setting a clock. Situation Three: It Does Not Have Good Strategic Fit. billion in 2014. Fix or kill? Fix or kill?
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