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Firms Need a Blueprint for Building Their IT Systems

Harvard Business Review

The technologies and trends shaping tomorrow’s businesses. IT applications to support local or functional strategies and initiatives are provisioned directly from the cloud, often without the knowledge of the IT department. Insight Center. The Future of Operations. Sponsored by GE Corporate. But it need not be like this.

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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.

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CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP.

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